Retail Audits, Merchandising & Fieldwork Management

 Aurora Insights helps suppliers, distributors, manufacturers and retailers understand what is happening at store level and execute better in-market.

We support retail audits, merchandising checks, promotional compliance, store visits, competitor monitoring, sales rep field activity and structured field reporting across Australia, PNG, Fiji and the wider Pacific.

Aurora Insights also supports on-ground marketing and brand activation activity, including product sampling, campaign execution, trade promotions, in-store promotions, trade shows, festival activations and field reporting. 

Retail Audits

We check what is happening in-store across selected outlets, regions, channels or full store networks. This can include product availability, stock levels, pricing, shelf position, share of shelf, facings, promotional displays and competitor presence.

Merchandising Checks

We help clients understand whether products are presented correctly in-store. This can include shelf layout, product placement, display standards, stock rotation, POS material placement and overall store execution.

Promotional Compliance

We check whether promotions are implemented as planned, including pricing, displays, shelf tickets, posters, banners, wobblers, dump bins, end caps and other point-of-sale material.

Stock Availability & Out-of-Stock Checks

We identify whether products are available, low in stock, out of stock or not ranged. This helps clients identify supply gaps, distribution issues and store-level execution problems.

Pricing & Competitor Monitoring

We capture retail pricing, promotional pricing and competitor pricing across stores and locations. We can also monitor competitor brands, imported products, pack formats, promotional activity and new product activity.

Photographic Evidence

We provide store-level photos to verify findings and give clients a clear visual record of what was observed in the field.

Fieldwork Management

Aurora Insights manages field teams across complex and geographically spread markets. We support recruitment, briefing, task allocation, store visit scheduling, field supervision, quality control, progress tracking and reporting.

Field Management Software

We can support fieldwork through digital systems that help monitor store visits, track progress, capture photos, manage tasks and provide real-time visibility of field activity.

This gives managers a clearer view of which stores have been visited, what was completed, what issues were identified and what action may be required.

Typical Measures We Can Capture

Product availability
Stock status
Retail price
Promotional price
Shelf position
Share of shelf
Number of facings
Display presence
POS material placement
Promotion compliance
Competitor products
Competitor promotions
Imported or parallel products
Store photos
Field comments
Store visit completion
GPS or time-stamped activity where required

 Aurora Insights has strong experience managing retail and fieldwork projects across complex markets, particularly Papua New Guinea and Fiji.

We understand the practical challenges of store-level execution, including field logistics, retailer access, data quality, regional differences and the need for reliable field supervision.

Our strengths include:

Experienced field teams
Strong retail and shopper understanding
Papua New Guinea and Fiji market knowledge
Digital data collection and photo evidence
Field supervision and quality control
Clear reporting and practical recommendations
Ability to combine research, audits, merchandising and field execution support

Whether you need a one-off retail audit, a regular store tracking program, merchandising checks, promotional compliance reviews or ongoing field team management, Aurora Insights can design a practical solution that gives you a clear view of in-store performance.

Talk to Aurora Insights about retail audits, merchandising or fieldwork support.

Email: chamath@aurorainsights.com.au

Ph: +61 0416 204 368